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		Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. by Boyd, Harper W Walker, Orville C Larreche, Jean-Claude Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BOY 1998, ... Place hold Add to cart (remove)
		Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr. by Boyd, Harper W Walker, Orville C Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1990 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 BOY 1990. Place hold Add to cart (remove)

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