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This is advertising / by Eliza Williams. by
  • Williams, Eliza
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 WIL 2010.

Basic advertising : art direction / Nik Mahon by
  • Mahon, Nik
Series: Basics advertising ; 2.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.104 MAH 2010.

Advertising by design : generating and designing creative ideas across media / Robin Landa. by
  • Landa, Robin
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 LAN 2010.

Press kits design and packaging / [editor and texts, Cristian Campos]. by
  • Campos, Cristian
Edition: Asia ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.823 PRE 2010, ...

Fashion branding / [editor, concept and project director Josep Maria Minguet ; co-author, Miquel Abellán ; translation, Babyl Traducciones]. by
  • Minguet, Josep María
  • Abellán, Miquel
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English, Spanish
Publication details: Barcelona : Monsa, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ABE 2010.

Campaign Asia-Pacific [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hong Kong : Haymarket Media
Availability: No items available.

Campaign Asia-Pacific [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hong Kong : Haymarket Media
Availability: No items available.

Skills limited, ideas infinite / [editor, Hou Lily Xueqian]. by
  • Hou, Lily Xueqian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dalian, China : A & J International Design Media, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.67 SKI 2009.

An analysis of what influences the uniqueness and innovativeness of Japanese packaging design / by Wan Yan Yee. by
  • Wan, Yan Yee
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-04.

How festive advertisements promote a Malaysian identity while being part of the company's marketing and branding strategy / Grey Ang Chun Ooi. by
  • Ang, Grey Chun Ooi
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-08.

Copywriting : successful writing for design, advertising and marketing / Mark Shaw. by
  • Shaw, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 SHA 2009.

The medium is the message : and 50 other ridiculous advertising rules / [edited by Anneloes van Gaalen]. by
  • Gaalen, Anneloes van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One Publishing, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 MED 2009.

Strategic advertising management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.

ADOI
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Kuala Lumpur : Sledgehammer Communications, 2009-
Other title:
  • ADOI magazine
Availability: No items available.

The effectiveness of reinforcing a brand through celebrity endorsement : a case study of Pepsi and Adidas Hong Kong / by Kevin Chong Kae Bin. by
  • Chong, Kevin Kae Bin
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-11.

A critical analysis of consumer's attitude and behaviour towards online advertisement in Malaysia / Tay Siok Yee. by
  • Tay, Siok Yee
  • KBU International College. School of Business, Hospitality & Tourism Management
  • Anglia Ruskin University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Ashcroft International Business School, Anglia Ruskin University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-01.

Advertising now : tv commercials / edited by Julius Wiedemann by
  • Wiedemann, Julius
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Koln ; London : Taschen, c2009
Other title:
  • Advertising now. TVC
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.143 ADV 2008, ...

Designing brand identity / Alina Wheeler. by
  • Wheeler, Alina
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2009
Other title:
  • Designing brand identity : an essential guide for the entire branding team
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 WHE 2009.

Fashion brand merchandising / Gordon T. Kendall. by
  • Kendall, Gordon T
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Fairchild Books, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 687.0688 KEN 2009.

Fashion graphics : the invitation, look book, package, advertising / [chief editor, Wang Shaoqiang]. by
  • Wang, Shaoqiang
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 FAS.

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