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The effectiveness of reinforcing a brand through celebrity endorsement : a case study of Pepsi and Adidas Hong Kong / by Kevin Chong Kae Bin.

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Material type: Text

TextPublication details: 2009Description: 22 p. : ill. ; 30 cmISBN:

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Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Thesis/Dissertation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Thesis/Dissertation	Dissertation	GD2009-11 (Browse shelf(Opens below))	Not for loan		TD001108

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Located at Red Spot Room

Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.

Includes bibliographical references.

Level 3 - Oct 08 cohort.

KBU International College. School of Design.