Press kits design and packaging / [editor and texts, Cristian Campos].

Contributor(s):

Campos, Cristian

Material type: Text

TextPublication details: Singapore : Page One, c2010.Edition: Asia edDescription: 335 p. : col. ill. ; 23 cm. + 1 computer optical disc (4 3/4 in.)ISBN:

9789812458506 (pbk.)

Subject(s):

DDC classification:

658.823 22
688.8 22

Summary: "Is there life beyond the "default" press kit we all have in mind? How do we attract out customers and the media's attention without resorting to platitudes? The 79 projects included in this book demonstrate that designing press kits not only enjoys good health, but is at the forefront of promotional design. The book also includes interviews with 10 of the designers featured in the book, the templates of each and every one of the 79 projects, and an additional final chapter with proposals and alternatives ideas for graphic designers and communications agencies."--Cover.

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Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
AV Circulation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	AV Circulation	CD Cabinet1	658.823 PRE 2010 (Browse shelf(Opens below))	Available		DD1841
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.823 PRE 2010 (Browse shelf(Opens below))	Available		00022586

Total holds: 0

Accompanying CD-ROM held at Circulation Desk ; DD1841.

"First published in 2010 by maomao publications" -- t.p. verso.

"Is there life beyond the "default" press kit we all have in mind? How do we attract out customers and the media's attention without resorting to platitudes? The 79 projects included in this book demonstrate that designing press kits not only enjoys good health, but is at the forefront of promotional design. The book also includes interviews with 10 of the designers featured in the book, the templates of each and every one of the 79 projects, and an additional final chapter with proposals and alternatives ideas for graphic designers and communications agencies."--Cover.