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Retail marketing / Ogenyi Omar. by
  • Omar, Ogenyi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Management : Pitman, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.87 OMA 1999.

International marketing / Stanley J. Paliwoda, Michael J. Thomas. by
  • Paliwoda, Stanley J
  • Thomas, Michael J
  • Chartered Institute of Marketing
Series: The Marketing series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, published on behalf of the Chartered Institute of Marketing, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.84 PAL 1998, ...

Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. by
  • Fifield, Paul
  • Gilligan, Colin
  • Chartered Institute of Marketing
Series: The official CIM workbook | CIM workbook series. Marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 FIF 1999.

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson. by
  • Gummesson, Evert, 1936-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Butterworth-Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 GUM.

Strategic marketing : planning and control / Graeme Drummond, John Ensor. by
  • Drummond, Graeme
  • Ensor, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 DRU 1999, ...

Design for response : creative direct marketing that works / ​ Leslie H. Sherr &​ David J. Katz. by
  • Sherr, Leslie H
  • Katz, David J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Rockport, 1999
Other title:
  • Creative direct marketing that works
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 SHE 1999.

Catering sales and convention services / Ahmed Ismail. by
  • Ismail, Ahmed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Albany, New York : Delmar, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 642.40688 ISM.

Marketing research / Wong Toon Quee. by
  • Wong, Toon Quee
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Butterworth Heinemann, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 WON 1999.

Marketing : origins, concepts, environment / Ray Wright. by
  • Wright, Ray
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Business Press, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (6)Call number: 658.8 WRI 1999, ...

Marketing : principles and practice / Dennis Adcock ... [et al.]. by
  • Adcock, Dennis
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pitman Pub., 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR 1998.

Contemporary marketing research / Carl McDaniel, Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 MCD 1999.

The graphic designer's guide to creative marketing : finding and keeping your best clients / Linda Cooper Bowen. by
  • Bowen, Linda Cooper
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.60688 BOW 1999.

International marketing strategy 1999-2000 / Paul Fifield and Keith Lewis. by
  • Fifield, Paul
  • Lewis, Keith
  • Chartered Institute of Marketing
Series: The official CIM workbook | CIM workbook series. Marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 FIF.

Writing marketing copy to get results / James Essinger. by
  • Essinger, James, 1957-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Business Press, Thomson Learning, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 ESS 1999.

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
  • Kotler, Philip
  • Bowen, John, (John T.), 1948-
  • Makens, James C
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, c1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 647.940688 KOT, ...

Advances in developing human resources [electronic resource]. by
  • Academy of Human Resource Development (U.S.)
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: San Francisco, CA : Berrett-Koehler ; Thousand Oaks, Calif. : Sage Publications
Other title:
  • ADHR
Availability: No items available.

International journal of sports marketing & sponsorship [electronic resource]. by
  • Institute of Sports Sponsorship
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bingley, UK : Emerald Publishing, 1999-
Other title:
  • International journal of sports marketing and sponsorship
  • Sports marketing & sponsorship
Availability: No items available.

Get clients now! : a 28-day marketing program for professionals and consultants / C.J. Hayden. by
  • Hayden, C. J
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1999
Availability: No items available.

Trading blocs : alternative approaches to analyzing preferential trade agreements / edited by Jagdish Bhagwati, Pravin Krishna, and Arvind Panagariya. by
  • Bhagwati, Jagdish N, 1934-
  • Krishna, Pravin
  • Panagariya, Arvind
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, �1999
Availability: No items available.

Success leaves clues : practical tools for effective sales and marketing / John Stanton, Richard George. by
  • Stanton, John L
  • George, Richard J., Ph. D
Series: Taking control series
Edition: Rev. 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Los Angeles, Cal. : Silver Lake Pub., 1999
Other title:
  • Practical tools for effective sales and marketing
Availability: No items available.

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