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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
  • Walker, Orville C
  • Mullins, John W. (John Walker)
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 WAL 2008.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Nicolaud, Brigitte
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 HOO 2008.

International marketing strategy : analysis, development and implementation. by
  • Doole, Isobel
  • Lowe, Robin, 1945-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western/Cengage Learning, c2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 DOO 2008, ...

Contemporary strategic marketing / Ross Brennan ... [et al.]. by
  • Brennan, Ross, 1957-
  • Brennan, Ross, 1957. Contemporary strategic marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8101 CON 2008, ...

Journal of operations & supply chain management [electronic resource]. by
  • Escola de Administra�c�ao de Empresas de S�ao Paulo
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: S�ao Paulo, SP, Brasil : Escola de Administra�c�ao de Empresas de S�ao Paulo of the Fundacao Getulio Vargas, 2008-
Other title:
  • JOSCM
  • Journal of operations and supply chain management
Availability: No items available.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
  • McDonald, Malcolm, 1938-
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 MCD 2007, ...

Strategic market management / David A. Aaker, Damien McLoughlin. by
  • Aaker, David A
  • McLoughin, Damien
Edition: European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, c2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8101 AAK 2007, ...

Journal of business market management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [Wiesbaden?] : Gabler Verlag, �2007-
Other title:
  • JBM
Availability: No items available.

Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2006, ...

Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Mcgraw-Hill, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 CRA 2006, ...

Marketing management and strategy / Peter Doyle and Philip Stern. by
  • Doyle, Peter, 1943-2003
  • Stern, Philip, 1954-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 DOY 2006, ...

Strategic market management / David A. Aaker, Michael K. Mills. by
  • Aaker, David A
  • Mills, Michael, 1949-
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8101 AAK 2005, ...

Cases in global marketing strategies /​ Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
  • Jeannet, Jean-Pierre. Global marketing strategies
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 JEA 2005, ...

Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. by
  • Doole, Isobel
  • Lowe, Robin, 1945-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thomson Learning, c2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 DOO 2005.

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. by
  • Wilson, R. M. S. (Richard Malcolm Sano)
  • Gilligan, Colin
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier/Butterworth-Heinemann, 2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 WIL 2005, ...

Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2005
Other title:
  • Principles of advertising and IMC
  • Advertising and IMC
  • AdSim
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.827 DUN 2005, ...

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 KER 2004, ...

Identity design sourcebook : successful IDs deconstructed and revealed / Clay Andres, Catharine Fishel, Pat Matson Knapp by
  • Andreas, Clay
  • Fishel, Catharine M
  • Knapp, Pat Matson
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Rockport, 2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 AND 2004.

International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by
  • Doole, Isobel
  • Lowe, Robin, 1945-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; [New York] : Thomson, 2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 DOO 2004, ...

Marketing planning : principles into practice / Marian Burk Wood. by
  • Wood, Marian Burk
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BUR 2004, ...

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