FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : Elsevier/Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 29 cmISBN:
  • 9780750659383
Subject(s):
Star ratings
    Average rating: 0.0 (0 votes)
Total holds: 0