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Brand-driven innovation : strategies for development and design / Erik Roscam-Abbing. by
  • Roscam-Abbing, Erik
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 ROS 2010.

Brand's expression / editor in chief, Xiao Zhou, Chu Liang. by
  • Xiao, Zhou
  • Chu, Liang
  • Sun, Yonghong
  • Shu, Guang
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shenzhen, China : Taiwan : Hightone Book Co. ; Long Sea International Book, c2010
Other title:
  • Brand's expression : vision of global designs
  • Design is smiling : graph/product/identity
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 741.6 BRA 2010, ...

Fashion branding / [editor, concept and project director Josep Maria Minguet ; co-author, Miquel Abellán ; translation, Babyl Traducciones]. by
  • Minguet, Josep María
  • Abellán, Miquel
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English, Spanish
Publication details: Barcelona : Monsa, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ABE 2010.

The fundamentals of branding / Melissa Davis. by
  • Davis, Melissa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 DAV 2009.

A comparison of branding used by Airasia and Malaysian Airlines. How do these airlines companies create a competitive edge for themselves? / by Teo Zhi Qi. by
  • Teo, Zhi Qi
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-01.

Brand identity now! / editor, Julius Wiedemann. by
  • Wiedemann, Julius
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Koln, Germany : Taschen, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 BRA 2009.

Designing brand identity / Alina Wheeler. by
  • Wheeler, Alina
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2009
Other title:
  • Designing brand identity : an essential guide for the entire branding team
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 WHE 2009.

Fashion brand merchandising / Gordon T. Kendall. by
  • Kendall, Gordon T
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Fairchild Books, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 687.0688 KEN 2009.

Wally Olins : the brand handbook / Wally Olins. by
  • Olins, Wally
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames and Hudson, c2008
Other title:
  • Brand handbook
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 OLI 2008.

Advertising next : 150 winning campaigns for the new communications age / Tom Himpe. by
  • Himpe, Tom
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames and Hudson, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 HIM 2008.

A history of advertising / Stephane Pincas, Larc Loiseau, by
  • Pincas, Stephane
  • Loiseau, Marc
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Koln : Taschen, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 PIN 2008.

Designing the brand experience / [editor in chief, Wang Shaoqiang]. by
  • Wang, Shaoqiang
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, c2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.285 DES 2008.

What is branding? / Matthew Healey. by
  • Healey, Matthew
Series: Essential design handbooks
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One Pub., c2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 HEA 2008.

From cartoon to product branding : a study to investigate how Mickey Mouse is impacting on young consumers' lifestyle in Asia / by Tan Woan Shin. by
  • Tan, Woan Shin
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2007-04.

Product placement in movies : a study to investigate the effectiveness of product branding through movies / by Fong Lai Teng. by
  • Fong, Lai Teng
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2007-09.

Place branding and public diplomacy [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [Basingstoke, Hampshire, UK] : Palgrave Macmillan, 2007-
Availability: No items available.

Place branding [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications, �2004-
Availability: No items available.

Place branding [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications, �2004-
Availability: No items available.

Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by
  • De Chernatony, L. (Leslie)
  • McDonald, Malcolm, 1938-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.827 DEC, ...

Brands & desires / Bernd Kreutz. by
  • Kreutz, Bernd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ostfildern-Ruit, Germany : Hatje Cantz, c2003
Other title:
  • Brands and desires
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 KRE 2003.

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