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From cartoon to product branding : a study to investigate how Mickey Mouse is impacting on young consumers' lifestyle in Asia / by Tan Woan Shin.

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Material type: Text

TextPublication details: 2007.Description: 31 p. : ill. ; 30 cmISBN:

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Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Thesis/Dissertation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Thesis/Dissertation	Dissertation	GD2007-04 (Browse shelf(Opens below))	Not for loan		TD000096

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Located at Red Spot Room.

Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.

Includes bibliographical references.

KBU International College. School of Design.