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Brand identity now! / editor, Julius Wiedemann.

Contributor(s): Material type: TextTextPublication details: Koln, Germany : Taschen, c2009.Description: 383 p. : chiefly col. ill. ; 23 cmISBN:
  • 9783836515849
Subject(s): DDC classification:
  • 741.6 22
  • 741.6 22
Contents:
Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama '08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 741.6 BRA 2009 (Browse shelf(Opens below)) Available 00021733
Total holds: 0

Includes index.

"Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques a succes dans le monde"--Cover.

Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama '08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti.

Text in English, French and German.