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Marketing communications : interactivity, communities and content /​ Chris Fill. by
  • Fill, Chris
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : FT Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 FIL 2009, ...

Strategic advertising management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.

Managing people, finance and marketing : volume 2 / compiled [by Paul Weeks, Bob Scott and Lloyd Gray] from: Accounting: an introduction, fourth edition, by Eddie McLaney and Peter Atrill, Essentials of marketing, third edition, by Jim Blythe. by
  • Weeks, Paul
  • McLaney, E. J. Accounting: an introduction
  • Atrill, Peter. Accounting: an introduction
  • Scott, Bob, 1930-
  • Gray, Lloyd
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Custom Publishing, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.3 WEE, ...

Marketing management / Philip Kotler ... [et al.]. by
  • Kotler, Philip
  • Kotler, Philip. Marketing management
Series: Pearson One
Edition: 1st European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 ARM 2009, ...

A comparison of branding used by Airasia and Malaysian Airlines. How do these airlines companies create a competitive edge for themselves? / by Teo Zhi Qi. by
  • Teo, Zhi Qi
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-01.

ADOI
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Kuala Lumpur : Sledgehammer Communications, 2009-
Other title:
  • ADOI magazine
Availability: No items available.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by
  • Usunier, Jean-Claude
  • Lee, Julie Anne
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : FT Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 USU 2009.

Managing people, finance and marketing : volume 1 / compiled [by Paul Weeks, Bob Scott and Lloyd Gray] from: Management: an introduction, fourth edition, by David Boddy, Organising and managing work, second edition, by Tony Watson. by
  • Weeks, Paul
  • Boddy, David, 1940-. Management: an introduction
  • Watson, Tony J. Organising and managing work
  • Scott, Bob, 1930-
  • Gray, Lloyd
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Custom Publishing, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.3 WEE, ...

The effectiveness of reinforcing a brand through celebrity endorsement : a case study of Pepsi and Adidas Hong Kong / by Kevin Chong Kae Bin. by
  • Chong, Kevin Kae Bin
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-11.

Marketing : real people, real decision / Michael R. Solomon ... [et al.]. by
  • Solomon, Michael R
Edition: 1st European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 MAR 2009, ...

A critical analysis of consumer's attitude and behaviour towards online advertisement in Malaysia / Tay Siok Yee. by
  • Tay, Siok Yee
  • KBU International College. School of Business, Hospitality & Tourism Management
  • Anglia Ruskin University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Ashcroft International Business School, Anglia Ruskin University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-01.

E-marketing / Judy Strauss, Raymond Frost. by
  • Strauss, Judy
  • Frost, Raymond, 1960-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 STR 2009.

Brand identity now! / editor, Julius Wiedemann. by
  • Wiedemann, Julius
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Koln, Germany : Taschen, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 BRA 2009.

Internet marketing : strategy, implementation and practice / David Chaffey ... [et al.]. by
  • Chaffey, Dave, 1963-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 INT 2009.

Consumer behaviour / Hayden Noel. by
  • Noel, Hayden
Series: Basic marketing ; 01
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2009
Other title:
  • Consumer behavior
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 NOE 2009.

Designing brand identity / Alina Wheeler. by
  • Wheeler, Alina
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2009
Other title:
  • Designing brand identity : an essential guide for the entire branding team
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 WHE 2009.

The graphic designer's guide to portfolio design / Debbie Rose Myers. by
  • Myers, Debbie Rose
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.60688 MYE 2009.

Fashion brand merchandising / Gordon T. Kendall. by
  • Kendall, Gordon T
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Fairchild Books, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 687.0688 KEN 2009.

IUP journal of marketing management [electronic resource]. by
  • Institute of Chartered Financial Analysts of India
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hyderabad, India : IUP Publications
Other title:
  • ICFAI University Press journal of marketing management
Availability: No items available.

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