Results
|
|
|
|
|
Strategic advertising management / Larry Percy, Richard Elliott. by
- Percy, Larry
- Elliott, Richard H
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.
|
|
|
Managing people, finance and marketing : volume 2 / compiled [by Paul Weeks, Bob Scott and Lloyd Gray] from: Accounting: an introduction, fourth edition, by Eddie McLaney and Peter Atrill, Essentials of marketing, third edition, by Jim Blythe. by
- Weeks, Paul
- McLaney, E. J. Accounting: an introduction
- Atrill, Peter. Accounting: an introduction
- Scott, Bob, 1930-
- Gray, Lloyd
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow : Pearson Custom Publishing, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.3 WEE, ...
|
|
|
Marketing management / Philip Kotler ... [et al.]. by
- Kotler, Philip
- Kotler, Philip. Marketing management
Series: Pearson One
Edition: 1st European ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow, England : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR.
|
|
|
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
- Armstrong, Gary (Gary M.)
- Kotler, Philip
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 ARM 2009, ...
|
|
|
|
|
|
ADOI
Material type: Continuing resource; Format:
print
; Type of continuing resource:
periodical
Publication details: Kuala Lumpur : Sledgehammer Communications, 2009-
Availability: No items available.
|
|
|
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by
- Usunier, Jean-Claude
- Lee, Julie Anne
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow, England : FT Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 USU 2009.
|
|
|
Managing people, finance and marketing : volume 1 / compiled [by Paul Weeks, Bob Scott and Lloyd Gray] from: Management: an introduction, fourth edition, by David Boddy, Organising and managing work, second edition, by Tony Watson. by
- Weeks, Paul
- Boddy, David, 1940-. Management: an introduction
- Watson, Tony J. Organising and managing work
- Scott, Bob, 1930-
- Gray, Lloyd
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow : Pearson Custom Publishing, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.3 WEE, ...
|
|
|
|
|
|
|
|
|
A critical analysis of consumer's attitude and behaviour towards online advertisement in Malaysia / Tay Siok Yee. by
- Tay, Siok Yee
- KBU International College. School of Business, Hospitality & Tourism Management
- Anglia Ruskin University
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Ashcroft International Business School, Anglia Ruskin University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-01.
|
|
|
E-marketing / Judy Strauss, Raymond Frost. by
- Strauss, Judy
- Frost, Raymond, 1960-
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 STR 2009.
|
|
|
Brand identity now! / editor, Julius Wiedemann. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Koln, Germany : Taschen, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 BRA 2009.
|
|
|
|
|
|
Consumer behaviour / Hayden Noel. by Series: Basic marketing ; 01
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 NOE 2009.
|
|
|
Designing brand identity / Alina Wheeler. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2009
Other title: - Designing brand identity : an essential guide for the entire branding team
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 WHE 2009.
|
|
|
|
|
|
Fashion brand merchandising / Gordon T. Kendall. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Fairchild Books, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 687.0688 KEN 2009.
|
|
|
IUP journal of marketing management [electronic resource]. by - Institute of Chartered Financial Analysts of India
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Hyderabad, India : IUP Publications
Other title: - ICFAI University Press journal of marketing management
Availability: No items available.
|