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Black book stock 1993 : a world of images.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Black Book Marketing, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 770 BLA 1993.

Marketing magazine [electronic resource]. by
  • Maclean-Hunter Publishing Co
  • Maclean-Hunter Limited
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Toronto : Maclean Hunter, c1993-
Other title:
  • Marketing
Availability: No items available.

Marketing magazine [electronic resource]. by
  • Maclean-Hunter Publishing Co
  • Maclean-Hunter Limited
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Toronto : Maclean Hunter, c1993-
Other title:
  • Marketing
Availability: No items available.

Advertising management / David A. Aaker, Rajeev Batra, John G. Myers. by
  • Aaker, David A
  • Batra, Rajeev
  • Myers, John G, 1933-
Edition: 4th ed., Prentice-Hall International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice-Hall International, c1992
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 AAK 1992.

The Effective Use Of Advertising Media: A Practical Handbook by
  • Davis, Martyn P
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Century Business 1992
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.13 DAV 1992.

Brandweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: New York, N.Y. : Adweek L.P., c1992-; New York, N.Y. : Nielsen Business Media
Other title:
  • Brand week
Availability: No items available.

Journal of product & brand management [electronic resource]. by
  • MCB University Press
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bradford, England : MCB University Press
Other title:
  • Journal of product and brand management
Availability: No items available.

Brandweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: New York, N.Y. : Adweek L.P., c1992-; New York, N.Y. : Nielsen Business Media
Other title:
  • Brand week
Availability: No items available.

Cases in advertising and communications management / Stephen A. Greyser. by
  • Greyser, Stephen A
  • Kopp, Robert J
Edition: 3rd ed. / with the collaboration of Robert J. Kopp.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs : Prentice Hall, c1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 GRE 1992.

Understanding brands : : by 10 people who do / / edited by Don Cowley. by
  • Cowley, Don
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Kogan Page, 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 UND 1991.

The best in advertising / written by Mary Yeung. by
  • Yeung, Mary
Series: Print casebooks ; 9.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rockville, Md. : RC Publications, 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BES 1991.

Mediaweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Brewster, N.Y. : A/S/M Communications, 1991-; New York, N.Y. : Adweek L.P.
Other title:
  • Media week
Availability: No items available.

Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton. by
  • Sutton, John, 1948-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, �1991
Availability: No items available.

Lord of attention : Gerald Stanley Lee & the crowd metaphor in industrializing America / Gregory W. Bush. by
  • Bush, Gregory Wallace
Material type: Text Text; Format: available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Amherst, Mass. : University of Massachusetts Press, �1991
Availability: No items available.

Lord of attention : Gerald Stanley Lee & the crowd metaphor in industrializing America / Gregory W. Bush. by
  • Bush, Gregory Wallace
Material type: Text Text; Format: available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Amherst, Mass. : University of Massachusetts Press, �1991
Availability: No items available.

A new beginning : a textual frame analysis of the political campaign film / Joanne Morreale. by
  • Morreale, Joanne, 1956-
Series: SUNY series in speech communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albany : State University of New York Press, �1991
Availability: No items available.

A new beginning : a textual frame analysis of the political campaign film / Joanne Morreale. by
  • Morreale, Joanne, 1956-
Series: SUNY series in speech communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albany : State University of New York Press, �1991
Availability: No items available.

Mediaweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Brewster, N.Y. : A/S/M Communications, 1991-; New York, N.Y. : Adweek L.P.
Other title:
  • Media week
Availability: No items available.

Strategic advertising : a practitioner's handbook / Judith Corstjens. by
  • Corstjens, Judith
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Heinemann Professional, 1990
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 COR 1990.

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