Cases in advertising and communications management / Stephen A. Greyser.

By:

Greyser, Stephen A

Contributor(s):

Kopp, Robert J

Material type: Text

TextPublication details: Englewood Cliffs : Prentice Hall, c1991.Edition: 3rd ed. / with the collaboration of Robert J. KoppDescription: xvii, 681 p. ; 24 cmISBN:

0131175084

Subject(s):

Advertising -- United States -- Communication systems -- Case studies
Advertising -- United States -- Management -- Case studies

DDC classification:

659.10722

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 GRE 1992 (Browse shelf(Opens below))	Available		00006879

Total holds: 0

The Nottingham Trent University

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