Brandweek [electronic resource].
Material type: Continuing resourcePublication details: New York, N.Y. : Adweek L.P., c1992-; New York, N.Y. : Nielsen Business MediaOther title:- Brand week
- 659.1/0973 19
- HF5801 .A43
- Infomercial <-1994>
- Infomercial and direct response television 1995-
License restrictions may limit access.
Supplements accompany some issues.
Vols. for 1992-1998 have supplement: Superbrands, which was absorbed by this title on June 15, 1998.
Description based on: Vol. 33, no. 27 (July 13, 1992); title from caption.
Latest issue consulted: Vol. 39, no. 34 (Aug. 24, 1998).