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The economics of recreation, leisure and tourism / John Tribe. by
  • Tribe, John
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 338.4791 TRI 2011, ...

Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. by
  • Ambrose, Gavin
  • Harris, Paul, 1971-
Series: Required reading range. Course reader.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : La Vergne, TN : Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 AMB 2011.

Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by
  • Brennan, Ross, 1957-
  • Canning, Louise
  • McDonald, Raymond
Series: SAGE advanced marketing series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; London : Sage, 2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.804 BRE 2011, ...

E-business / Gary P. Schneider. by
  • Schneider, Gary P, 1952-
Edition: 9th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Course Technology, Cengage Learning, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 SCH 2011.

International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford. by
  • Fletcher, Richard, 1940-
  • Crawford, Heather
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Frenchs Forest, N.S.W. : Pearson Australia, 2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 FLE 2011.

Green graphics / [Vicky Eckert, Efren Zuniga, Ana Freixas ; translation, Timothy Barton]. by
  • Eckert, Vicky, 1965-
  • Zuniga, Efren, 1969-
  • Freixas, Ana, 1964-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona, Spain : Index Book SL, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ECK 2011.

Marketing fashion / Harriet Posner. by
  • Posner, Harriet
Series: Portfolio series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 687.0688 POS 2011.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. by
  • McDonald, Malcolm, 1938-
  • Wilson, Hugh, 1962-
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex : John Wiley & Sons, 2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 MCD 2011, ...

Journal of marketing and operations management research [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hauppauge, N.Y. : Nova Science Publishers, Inc.
Availability: No items available.

Journal of marketing development and competitiveness [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Availability: No items available.

Journal of social marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote
Publication details: Bingley, United Kingdom : Emerald Group Publishing
Availability: No items available.

Journal of marketing and operations management research [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hauppauge, N.Y. : Nova Science Publishers, Inc.
Availability: No items available.

International trade relations of Mexico : a window to the world / Rajagopal, editor. by
  • Rajagopal, 1957- [editor.]
Series: Trade issues, policies and laws series | Latin American political, economic, and security issues
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science Publishers, Inc., [2011]
Availability: No items available.

International trade relations of Mexico : a window to the world / Rajagopal, editor. by
  • Rajagopal, 1957- [editor.]
Series: Trade issues, policies and laws series | Latin American political, economic, and security issues
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science Publishers, Inc., [2011]
Availability: No items available.

International trade relations of Mexico : a window to the world / Rajagopal, editor. by
  • Rajagopal, 1957- [editor.]
Series: Trade issues, policies and laws series | Latin American political, economic, and security issues
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science Publishers, Inc., [2011]
Availability: No items available.

The internet case study book /​ ed. Rob Ford, Julius Wiedemann. by
  • Ford, Rob
  • Wiedemann, Julius
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Koln : Taschen, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 006.7 INT.

Consumer behavior /​ Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
  • Wisenblit, Joseph
Edition: 10th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Pearson Prentice Hall, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8342 SCH 2010, ...

Tourism management / David Weaver, Laura Lawton. by
  • Weaver, David B. (David Bruce)
  • Lawton, Laura
Series:
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton, Qld. : John Wiley & Sons, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 338.4791 WEA.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 KER 2010.

The fundamentals of marketing / Edward Russell. by
  • Russell, Edward
Series: AVA fundamentals series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 RUS 2010.

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