Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell.

By:

Brennan, Ross, 1957-

Contributor(s):

Material type: Text

TextSeries: SAGE advanced marketing seriesPublication details: Los Angeles ; London : Sage, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:

9781849201568 (pbk.)
9781849201551 (pbk.)

Subject(s):

DDC classification:

658.804 22

Summary: Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.

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Holdings ( 3 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Barcode
		FIRST CITY UNIVERSITY COLLEGE			658.804 BRE 2011 (Browse shelf(Opens below))	Available	00022302
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.804 BRE 2011 (Browse shelf(Opens below))	Available	00022303
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.804 BRE 2011 (Browse shelf(Opens below))	Available	00022304

Total holds: 0

Includes bibliographical references and index.

Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.