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Essentials of marketing research / Tony Proctor. by
  • Proctor, Tony
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (5)Call number: 658.83 PRO 2005, ...

Marketing research / Peter Chisnall. by
  • Chisnall, Peter M
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Mcgraw-Hill, 2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (5)Call number: 658.83 CHI 2005, ...

Marketing research essentials /​ Carl McDaniel Jr., Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : John Wiley, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MCD 2004, ...

Marketing strategies : a twenty-first century approach / Ashok Ranchhod, with contributions from Julie Tinson and Claire Gauzente. by
  • Ranchhod, Ashok
  • Tinson, Julie
  • Gauzente, Claire
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/ Prentice Hall, 2004
Other title:
  • A twenty-first century approach.
  • 21st century approach.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8101 RAN 2004, ...

Essentials of marketing research / Tony Proctor. by
  • Proctor, Tony
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 PRO 2003.

Marketing research for managers / Sunny Crouch, Matthew Housden. by
  • Crouch, Sunny
  • Housden, Matthew
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 CRO 2003.

Essentials of marketing research / William G. Zikmund. by
  • Zikmund, William G
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 ZIK 2003.

Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 MAR.

Quantitative marketing and economics [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [Dordrecht] ; [New York] : Kluwer, 2003-; [New York] : Springer US
Other title:
  • Quantitative marketing & economics
  • QME
Availability: No items available.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by
  • Churchill, Gilbert A
  • Iacobucci, Dawn
Series: The Harcourt series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 CHU, ...

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL 2002, ...

Marketing research : the impact of the internet / Carl McDaniel, Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South Western College Publishing, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MCD 2002, ...

Introducing marketing research / Paul Baines and Bal Chansarker. by
  • Baines, Paul, 1973-
  • Chansarkar, B. A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex ; New York, N.Y. : J. Wiley, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 BAI 2002.

Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith. by
  • Andreasen, Alan R, 1934-
  • Andreasen, Alan R, 1934-. Cheap but good marketing research
  • Academy for Educational Development
Series: Jossey-Bass nonprofit and public management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 AND 2002.

Marketing research / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Mcgraw-Hill, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 CHI 2001, ...

Market research matters : tools and techniques for aligning your business / Robert S. Duboff, Jim Spaeth. by
  • Duboff, Robert S, 1948-
  • Spaeth, Jim, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 DUB 2000.

International journal of market research [electronic resource] : the journal of the Market Research Society / MRS. by
  • Market Research Society
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Henley-on-Thames, Oxon, UK : NTC Publications, �2000-
Other title:
  • Journal of the Market Research Society
Availability: No items available.

International journal of market research [electronic resource] : the journal of the Market Research Society / MRS. by
  • Market Research Society
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Henley-on-Thames, Oxon, UK : NTC Publications, �2000-
Other title:
  • Journal of the Market Research Society
Availability: No items available.

Journal of data collection [electronic resource] : a publication of the Marketing Research Association. by
  • Marketing Research Association (U.S.)
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Chicago, IL : The Association, -[c1987]
Other title:
  • JDC
Availability: No items available.

Precision marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [London] : Centaur Communications
Availability: No items available.

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