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Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by
  • Slade, Catharine [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Laurence King Publishing, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Visual merchandising : window and in-store displays for retail / Tony Morgan. by
  • Morgan, Tony [author.]
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Laurence King Publishing, 2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling. by
  • Dowling, Grahame R. (Grahame Robert) [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge, Massachusetts : The MIT Press, [2016]Copyright date: �2016
Availability: No items available.

Writing on the Edge. by
  • Mahlknecht, Johannes
Series: Film and television studies ; volume 3.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Universitatsverlag Winter, 2016
Availability: No items available.

How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards. by
  • Edwards, Ray [author.]
  • Hoopla digital
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Adult;
Publisher number:
  • MWT11568585
Publication details: [United States] : Morgan James Publishing : Made available through hoopla, 2016
Availability: No items available.

Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by
  • Leboff, Grant [author.]
Edition: 1st edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2016
Availability: No items available.

Start me up! : new branding for businesses / edited by Robert Klanten and Anna Sinofzik ; preface and texts by Anna Sinofzik. by
  • Sinofzik, Anna
  • Klanten, Robert
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin : Gestalten, [2015]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 SIN 2015.

Lurzer's archive. 200 best ad photographers worldwide 16/17 / Michael Weinzettl, publisher & editor-in-chief. by
  • Weinzettl, Michael
Series: Lürzer's international archive
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Vienna, Austria : Lürzer, c2015
Other title:
  • 200 best ad photographers worldwide.
  • Two hundred best ad photographers worldwide
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 770.5 LUR 2016.

Behind collections : graphic design and promotion for fashion brands : SSFW / ​edited and produced by viction:ary. by
  • Jespers, Jelle
  • Vroom, Ans
  • Wittner, Ben
  • Viction:workshop [editor.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: c2015. Publisher: Hong Kong : Viction:ary Workshop, [2015]
Other title:
  • SSFW (Spring Summer Fall Winter)
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.19746 SSF 2015.

Campaigns that shook the world : the evolution of public relations / Danny Rogers ; foreword by Martin Sorrell. by
  • Rogers, Danny [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: No items available.

Marketing fashion : strategy, branding and promotion / Harriet Posner. by
  • Posner, Harriet [author.]
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Laurence King Publishing, 2015Copyright date: �2015
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Recruitment advertising as an instrument of employer branding : a linguistic perspective / Jolanta ��acka-Badura. by
  • ��acka-Badura, Jolanta [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2015
Availability: No items available.

Brands with character / idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co. by
  • Basheer Graphic Books
  • Working Title & Co
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Basheer Graphic Books, c2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 BRA.

Creative advertising : an introduction / Miriam Sorrentino. by
  • Sorrentino, Miriam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 SOR 2013.

Food player / [edited and produced by Sandu Publishing Co. Ltd. ; chief editor, Wang Shaoqiang]. by
  • Wang, Shaoqiang
  • Sandu Publishing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 745.4 FOO 2014.

100 ways to create a great ad / Tim Colllins. by
  • Collins, Tim
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2014
Other title:
  • One hundred ways to create a great advertisment
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 COL 2014.

Global marketing and advertising : understanding cultural paradoxes / ​ Marieke de Mooij. by
  • Mooij, Marieke K. de, 1943-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, California : Sage Publications, 2014; xx, 395 p. ; 26 cm
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MOO 2014.

Introducing culture identities : design for museums, theaters and cultural institutions / [edited by Robert Klanten and Anna Sinofzik ; text and preface by Anna Sinofzik]. by
  • Klanten, Robert
  • Sinofzik, Anna
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Berlin : Gestalten, 2013Copyright date: c2013.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 INT.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 OGU 2012, ...

The art directors club annual 90 / editorial director, Jennifer Larkin Kuzler ; editor Chelsea Temkin by
  • Art Directors Club (New York, N.Y.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Art Directors Club in association with Ava Publishing, c2012
Other title:
  • Art directors annual 90 : design, photography, illustration, interactive, advertising, student
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ART 2012.

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