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Digital business and E-commerce management : strategy, implementation and practice / Dave Chaffey. by
  • Chaffey, Dave, 1963- [author.]
Edition: 6th edition
Material type: Text Text; Format: available online remote; Audience: Adult;
Publisher: Harlow, United Kingdom : Pearson, 2015
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Retail marketing managment : concepts, guidelines and practices / Claudia Buhamra Abreu Romero. by
  • Romero, Claudia Buhamra Abreu
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bloomington, IN. : AuthorHouse, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.87 ROM 2013, ...

Essential guide to marketing planning / Marian Burk Wood. by
  • Wood, Marian Burk
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 WOO 2013, ...

Do good : how designer can change the world = Bagaimana pereka boleh membantu mengubah dunia / David B. Berman ; diterjemahkan oleh Zainurul Rahman. by
  • Berman, David B
  • Zainurul Rahman
Edition: Bahasa Malaysia language ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Malay Original language: English
Publication details: Kuala Lumpur : Discern Publishing, 2013
Other title:
  • Do good design
  • Do good perancang profesional perubahan cuaca
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 745.4 BER 2013.

Ctrl alt delete : reboot your business. reboot your life. your future depends on it / ​ Mitch Joel. by
  • Joel, Mitch
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Plus, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 JOE 2013.

Branding and spaces / editor, concept and project director Josep M. Minguet ; co-autor, Miquel Abellan. by
  • Minguet, Josep Maria
  • Abellan, Miquel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2013
Other title:
  • Branding and spaces
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ABE 2013 .

Market based management : strategies for growing customer value and profitability / Roger J. Best by
  • Best, Roger J
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Pearson, c2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BES 2013, ...

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 11th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 ARM 2013, ...

Coloring your brand / Dopress Books. by
  • Dopress Books (Firm)
Edition: 1st Asian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Basheer Graphics, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 COL 2013.

Design portfolios : self-promotion at its best / Craig Welsh/Go Welsh. by
  • Welsh, Craig
  • Go Welsh (Firm)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly, MA. : Rockport Publishers, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 WEL 2013.

Marketing communications : brands, experiences and participation / ​ Chris Fill. by
  • Fill, Chris
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 FIL 2013, ...

Research methods for product design / ​ Alex Milton &​ Paul Rodgers. by
  • Milton, Alex
  • Rodgers, Paul, 1965-
Series: Portfolio skills. Product design.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 745.20721 MIL 2013.

Principles of marketing / Yusniza Kamarulzaman, Nor Khalidah Abu. by
  • Yusniza Kamarulzaman
  • Nor Khalidah Abu
Series: Oxford revision series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shah Alam : Oxford Fajar, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 YUS 2013, ...

Marketing : real people, real decision / Michael R. Solomon ... [et al.]. by
  • Solomon, Michael R
Edition: 2nd European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR 2013.

The marketing plan handbook / ​Marian Burk Wood. by
  • Wood, Marian Burk
Edition: 5th ed., Pearson new international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: c2014Publisher: Harlow : Pearson, [2013]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 WOO 2014, ...

Brand spaces : branded architecture and the future of retail design /​ edited by Robert Klanten. Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges. by
  • Klanten, Robert
  • Ehmann, Sven
  • Borges, Sofia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Berlin : Gestalten, 2013
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: Checked out (1).
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Successful event management : a practical handbook / Anton Shone and Bryn Parry. by
  • Shone, Anton
  • Parry, Bryn, 1961-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: Andover : Cengage Learning, c2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 394.2068 SHO.

Designing B2B brands : lessons from Deloitte and 195,000 brand managers /​ Carlos Martinez Onaindía &​ Brian Resnick. by
  • Martinez Onaindia, Carlos
  • Resnick, Brian
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Hoboken, New Jersey, : Wiley, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 MAR 2013.

Journal of marketing analytics [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Basingstoke, England : Palgrave Macmillan, 2013-
Availability: No items available.

Management dynamics in the knowledge economy [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [Bucure�sti] : [Tritonic Books], 2013-
Other title:
  • MDKE
Availability: No items available.

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