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Digital business and E-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublisher: Harlow, United Kingdom : Pearson, 2015Edition: 6th editionDescription: 1 online resource (712 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780273786573
  • 0273786571
Subject(s): Genre/Form: DDC classification:
  • 658.872 CHA 2015 23
Online resources:
Contents:
Part 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation.
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Electronic Book Electronic Book FIRST CITY UNIVERSITY COLLEGE 658.872 CHA 2015 (Browse shelf(Opens below)) e-book e00393
Total holds: 0

Academic

Part 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation.