Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Material type: TextPublication details: Amsterdam : Elsevier/Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 29 cmISBN:- 9780750659383
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 WIL 2005 (Browse shelf(Opens below)) | Available | 00020642 | ||
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 WIL 2005 (Browse shelf(Opens below)) | Available | 00020641 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.802 WIL 1997 Strategic marketing management : | 658.802 WIL 1997 Strategic marketing management : | 658.802 WIL 2005 Strategic marketing management : | 658.802 WIL 2005 Strategic marketing management : | 658.802 WOO 2013 Essential guide to marketing planning / | 658.802 WOO 2014 The marketing plan handbook / | 658.802 WOO 2014 The marketing plan handbook / |
Previous ed.: 1997.
Includes bibliographical references (p. [813]-851) and index.
L00518 08/01/09 BUS University Book Store
SJY/004147 05/03/09