Marketing communications : engagements, strategies and practice / Chris Fill.
Material type:
TextPublication details: New York : Financial Times/Prentice Hall, c2006.Edition: 4th edDescription: xxxvii, 911 p. : ill. (some col.) ; 27 cmISBN: - 9780273687726
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 FIL 2005 (Browse shelf(Opens below)) | Available | 00020653 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 FIL 2005 (Browse shelf(Opens below)) | Available | 00020652 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 FIL 2005 (Browse shelf(Opens below)) | Available | 00020651 |
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| 658.802 DRU 1999 Strategic marketing : | 658.802 FIF 1999 Strategic marketing management 1999-2000 : | 658.802 FIL 2005 Marketing communications : | 658.802 FIL 2005 Marketing communications : | 658.802 FIL 2005 Marketing communications : | 658.802 FIL 2006 Simply marketing communications / | 658.802 FIL 2009 Marketing communications : |
Previous ed.: Marketing communications : contexts, strategies, and applications. 2002.
Includes bibliographical references and index.
L00517 08/01/09 BUS University Book Store
SJY/004124 27/02/09