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Marketing communications : (Record no. 8861)

MARC details
000 -LEADER
fixed length control field 01192cam a2200313 a 4500
001 - CONTROL NUMBER
control field vtls000012437
003 - CONTROL NUMBER IDENTIFIER
control field MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206133415.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211s2005 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273687726
035 ## - SYSTEM CONTROL NUMBER
System control number 9780273687726
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201007011150
Level of effort used to assign nonsubject heading access points norliday
Level of effort used to assign subject headings 201002111801
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201002111640
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201002111448
Level of effort used to assign classification VLOAD
-- 201002111448
-- VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802 FIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title engagements, strategies and practice /
Statement of responsibility, etc. Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Financial Times/Prentice Hall,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 911 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Previous ed.: Marketing communications : contexts, strategies, and applications. 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
591 ## -
-- L00517
-- 08/01/09
-- BUS
-- University Book Store
592 ## -
-- SJY/004124
-- 27/02/09
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 251.60   658.802 FIL 2005 00020653 03/02/2021 Open Collection
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 251.60   658.802 FIL 2005 00020652 03/02/2021 Open Collection
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 251.60   658.802 FIL 2005 00020651 03/02/2021 Open Collection