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Direct marketing : an integrated approach /​ William J. McDonald.

By: Material type: TextTextPublication details: New York : Irwin/McGraw-Hill, c1998.Description: xviii, 532 p. : ill. ; 24 cmISBN:
  • 0071159517 (pbk.)
  • 9780071159517
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 MCD 1998 (Browse shelf(Opens below)) Available 00013296
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 MCD 1998 (Browse shelf(Opens below)) Available 00013295
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 MCD 1998 (Browse shelf(Opens below)) Available 00013294
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 MCD 1998 (Browse shelf(Opens below)) Available 00010068
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.84 LYN 1996 Digital money : 658.84 MCD 1998 Direct marketing : 658.84 MCD 1998 Direct marketing : 658.84 MCD 1998 Direct marketing : 658.84 MCD 1998 Direct marketing : 658.84 MEA 2000 MetaCapitalism : 658.84 MOU 1998 Opening digital markets :

Includes bibliographical references and index.

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