Normal view MARC view ISBD view

Direct marketing : (Record no. 867)

MARC details
000 -LEADER
fixed length control field	01019nam a2200301 a 4500
001 - CONTROL NUMBER
control field	vtls000000985
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200303230349.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211s1998 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071159517 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071159517
035 ## - SYSTEM CONTROL NUMBER
System control number	0071159517
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201510221202
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201002111608
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111401
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111401
Level of effort used to assign classification	VLOAD
--	201002111401
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.84 MCD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, William J.
9 (RLIN)	12
245 10 - TITLE STATEMENT
Title	Direct marketing :
Remainder of title	an integrated approach /
Statement of responsibility, etc.	William J. McDonald.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Irwin/McGraw-Hill,
Date of publication, distribution, etc.	c1998.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 532 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
591 ## -
--	Emo Book Services
592 ## -
--	008512
592 ## -
--	19151
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing.

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Full call number	Barcode	Date last seen	Koha item type
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	81.00	658.84 MCD 1998	00013296	03/02/2021	Open Collection
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	81.00	658.84 MCD 1998	00013295	03/02/2021	Open Collection
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	81.00	658.84 MCD 1998	00013294	03/02/2021	Open Collection
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	77.50	658.84 MCD 1998	00010068	03/02/2021	Open Collection