Direct marketing :
McDonald, William J.
Direct marketing : an integrated approach / William J. McDonald. - New York : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0071159517 (pbk.) 9780071159517
Direct marketing.
Direct marketing : an integrated approach / William J. McDonald. - New York : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0071159517 (pbk.) 9780071159517
Direct marketing.