The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.
Material type:
TextPublication details: Australia ; London : Thomson, 2001.Edition: 2nd edDescription: xvi, 337 p. : ill. ; 25 cmISBN: - 0861526245
- 1861526245 (pbk.)
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 DIB 2001 (Browse shelf(Opens below)) | Available | 00015173 |
Total holds: 0
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| 658.8 CRO 2003 Cross-cultural marketing / | 658.8 CYR 2009 Marketing your product / Donald Cyr, Douglas Gray. | 658.8 DAL 1990 Marketing Management: Strategy And Cases | 658.8 DIB 2001 The marketing casebook : | 658.8 DON 1998 Marketing management : | 658.8 DON 1998 Marketing management : | 658.8 DOY 2000 Value-based marketing : |
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