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The marketing casebook :

Dibb, Sally, 1963-

The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin. - 2nd ed. - Australia ; London : Thomson, 2001. - xvi, 337 p. : ill. ; 25 cm.

ISBN: 0861526245 1861526245 (pbk.)

Subjects--Topical Terms:
Marketing--Case studies.

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