The marketing casebook : (Record no. 6838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00785nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000009650 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206125724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211s2001 at a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0861526245 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861526245 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0861526245 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201612151434 |
| Level of effort used to assign nonsubject heading access points | norliday |
| Level of effort used to assign subject headings | 201002111553 |
| Level of effort used to assign classification | VLOAD |
| -- | 201002111438 |
| -- | VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 DIB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally, |
| Dates associated with a name | 1963- |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing casebook : |
| Remainder of title | cases and concepts / |
| Statement of responsibility, etc. | Sally Dibb and Lyndon Simkin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia ; |
| -- | London : |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 337 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 592 ## - | |
| -- | 010370 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon, |
| Dates associated with a name | 1961- |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 132.30 | 658.8 DIB 2001 | 00015173 | 03/02/2021 | Open Collection |