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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 6th edDescription: 624 p. : ill. + 1 computer disk (3 1/2 in.)ISBN: - 0075618877
- 658.802 CRA 1999
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 CRA 1999 (Browse shelf(Opens below)) | Available | 00008995 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 CRA 1999 (Browse shelf(Opens below)) | Available | 00008945 |
Total holds: 0
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| 658.802 BON 1985 The marketing edge : | 658.802 CHI 2018 Integrated marketing communications / William Chitty, Edwina Luck, Nigel Barker. | 658.802 CRA 1986 Strategic marketing cases and applications / | 658.802 CRA 1999 Strategic marketing management cases / | 658.802 CRA 1999 Strategic marketing management cases / | 658.802 CRA 2000 Strategic marketing / | 658.802 CRA 2000 Marketing management : |
Includes bibliographical references and index.
System requirements for accompanying disk: IBM PC or compatible, Windows 3.1 or higher, Excel 4.0 or higher.