MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01190nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000001359 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220624145014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t1999 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0075618877 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0075618877 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201002111734 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201002111609 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111403 |
| Level of effort used to assign classification |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DDC |
| Language of cataloging |
eng |
| Transcribing agency |
DDC |
| Modifying agency |
rda |
| Description conventions |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 CRA 1999 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.802 CRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management cases / |
| Statement of responsibility, etc. |
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
624 p. : |
| Other physical details |
ill. + |
| Accompanying material |
1 computer disk (3 1/2 in.). |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin/McGraw-Hill series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying disk: IBM PC or compatible, Windows 3.1 or higher, Excel 4.0 or higher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crittenden, Victoria Lynn. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Open Collection |
