Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999 - 624 p. : ill. + 1 computer disk (3 1/2 in.). - The Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
System requirements for accompanying disk: IBM PC or compatible, Windows 3.1 or higher, Excel 4.0 or higher.
0075618877
Marketing--Case studies.
658.802 CRA 1999
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999 - 624 p. : ill. + 1 computer disk (3 1/2 in.). - The Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
System requirements for accompanying disk: IBM PC or compatible, Windows 3.1 or higher, Excel 4.0 or higher.
0075618877
Marketing--Case studies.
658.802 CRA 1999