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Strategic marketing management 1999-2000 :

Fifield, Paul.

Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. - Oxford : Butterworth-Heinemann, 1999. - xviii, 326 p. : ill. ; 30 cm. - The official CIM workbook. CIM workbook series. Marketing. .

"Published on behalf of The Chartered Institute of Marketing." -- T.p. "For the new 1999 diploma syllabus" -- Cover.

ISBN: 0750643595

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Marketing--Decision making.

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