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Advertising and Promotion An Integrated Marketing Communications Perspective.
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, 2024Copyright date: ©2024Edition: 13th editionDescription: xxxi, 759 pages : illustrations (chiefly color) ; 28 cmContent type: - text
- unmediated
- volume
- 9781266090608
- 659.1 BEL 2024 22
- HF5823 .B387 2024
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 BEL 2024 (Browse shelf(Opens below)) | Available | 00025231 |
Total holds: 0
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| 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2024 Advertising and Promotion An Integrated Marketing Communications Perspective. | 659.1 BES 1991 The best in advertising / | 659.1 BRI 1995 The British Code Of Advertising Practice | 659.1 BUR 1993 Which ad pulled best? : |
Revised edition of Advertising and promotion.
Includes bibliographical references and index.
UP-PAT copy: PSt.