MARC details
| 000 -LEADER |
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| fixed length control field |
01289cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
a7152750 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SIRSI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250306112601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101004t20122012nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010040703 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781266090608 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)664665731 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
NhCcYME |
| -- |
UtOrBLW |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5823 |
| Item number |
.B387 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 BEL 2024 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| Fuller form of name |
(George Edward), |
| Dates associated with a name |
1951- |
| 245 10 - TITLE STATEMENT |
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| Title |
Advertising and Promotion An Integrated Marketing Communications Perspective. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
13th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 759 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Revised edition of Advertising and promotion. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Materials specified |
UP-PAT copy: |
| Institution to which field applies |
PSt. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Open Collection |