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Integrated marketing communications : the holistic approach / Tony Yeshin.
Material type:
TextSeries: The CIM student workbook series. Marketing. | The marketing series. Student.Publication details: Oxford : Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1998.Description: xi, 354 p. : illISBN: - 0750619236
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 YES 1998 (Browse shelf(Opens below)) | Available | 00016272 |
Total holds: 0
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| 658.802 WOO 2014 The marketing plan handbook / | 658.802 WOO 2014 The marketing plan handbook / | 658.802 YAD 2001 Creative marketing communications : | 658.802 YES 1998 Integrated marketing communications : | 658.804 BRE 2011 Business-to-business marketing / | 658.804 BRE 2011 Business-to-business marketing / | 658.804 BRE 2020 Business-to-business marketing / |
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