Integrated marketing communications :
Yeshin, Tony.
Integrated marketing communications : the holistic approach / Tony Yeshin. - Oxford : Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1998. - xi, 354 p. : ill. - The CIM student workbook series. Marketing. The marketing series. Student. .
0750619236
Communication in marketing
Advertising media planning.
Integrated marketing communications : the holistic approach / Tony Yeshin. - Oxford : Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1998. - xi, 354 p. : ill. - The CIM student workbook series. Marketing. The marketing series. Student. .
0750619236
Communication in marketing
Advertising media planning.