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Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type:
TextPublication details: London : Financial Times Prentice Hall, 2001.Description: xvi, 509 p. : ill. ; 25 cmISBN: - 0273638718
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 PEL 2001 (Browse shelf(Opens below)) | Available | 00014256 |
Total holds: 0
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| 658.802 MCD 2011 Marketing plans : | 658.802 MCD 2011 Marketing plans : | 658.802 MOO 2014 Global marketing and advertising : | 658.802 PEL 2001 Marketing communications : | 658.802 PER 2018 Strategic Integrated Marketing Communications / | 658.802 PER 2018 Strategic Integrated Marketing Communications / | 658.802 PIC 2001 Integrated marketing communications / |
Includes bibliographical references and index.
22439