Marketing communications :
Pelsmacker, Patrick de, 1957-
Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - London : Financial Times Prentice Hall, 2001. - xvi, 509 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273638718
Communication in marketing--Europe.
Advertising.
Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - London : Financial Times Prentice Hall, 2001. - xvi, 509 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273638718
Communication in marketing--Europe.
Advertising.