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Advertising and promotion management / John R. Rossiter, Larry Percy.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987.Description: 649 p. : ill. ; 25 cmISBN: - 0071002782 (International ed. : pbk.)
- 659.111 19
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 ROS 1987 (Browse shelf(Opens below)) | Available | 00012223 |
Total holds: 0
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| 659.1 OGU 2000 Advertising / | 659.1 OLI 2014 Brand new : | 659.1 PER 2009 Strategic advertising management / | 659.1 ROS 1987 Advertising and promotion management / | 659.1 ROT 1986 Advertising in contemporary society : | 659.1 RUS 1988 Kleppner'S Advertising Procedure | 659.1 SMI 1994 The advertising kit : |
Includes bibliographies and index.