Normal view MARC view ISBD view

Basic marketing research : (Record no. 1577)

MARC details
000 -LEADER
fixed length control field	00918nam a2200253 a 4500
001 - CONTROL NUMBER
control field	vtls000001621
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206111745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211t2002 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0130090484
035 ## - SYSTEM CONTROL NUMBER
System control number	0130090484
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201003291005
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201003290955
Level of effort used to assign classification	norliday
Level of effort used to assign subject headings	201002111556
Level of effort used to assign classification	VLOAD
--	201002111404
--	VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Edition number	22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.83 MAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title	Basic marketing research :
Remainder of title	applications to contemporary issues /
Statement of responsibility, etc.	Naresh K. Malhotra.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	683 p. :
Other physical details	ill. ;
Dimensions	26 cm +
Accompanying material	1 computer optical disc (4 3/4 in.)
500 ## - GENERAL NOTE
General note	Accompanying CD-ROM held at Circulation Desk : dd876.
500 ## - GENERAL NOTE
General note	Cd-rom: spss student version 10.0 for windows.
592 ## -
--	22416
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type	Date acquired	Price effective from	Public note
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	65.66		658.83 MAL 2002	00014249	03/02/2021	Open Collection
		Dewey Decimal Classification			AV Circulation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	CD Cabinet1			658.83 MAL 2002	DD876	03/02/2021	AV Circulation	02/11/2020	02/11/2020	CD title: SPSS student version 10.0 for Windows