Basic marketing research :
Malhotra, Naresh K.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, N.J. : Prentice Hall, 2002. - 683 p. : ill. ; 26 cm + 1 computer optical disc (4 3/4 in.)
Accompanying CD-ROM held at Circulation Desk : dd876. Cd-rom: spss student version 10.0 for windows.
0130090484
Marketing research.
658.83
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, N.J. : Prentice Hall, 2002. - 683 p. : ill. ; 26 cm + 1 computer optical disc (4 3/4 in.)
Accompanying CD-ROM held at Circulation Desk : dd876. Cd-rom: spss student version 10.0 for windows.
0130090484
Marketing research.
658.83