The effectiveness of reinforcing a brand through celebrity endorsement :
Chong, Kevin Kae Bin.
The effectiveness of reinforcing a brand through celebrity endorsement : a case study of Pepsi and Adidas Hong Kong / by Kevin Chong Kae Bin. - 2009 - 22 p. : ill. ; 30 cm.
Located at Red Spot Room
Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Includes bibliographical references. Level 3 - Oct 08 cohort.
ISBN002206
Celebrities--Hong Kong.
Endorsement in advertising.
Marketing.
659.1
The effectiveness of reinforcing a brand through celebrity endorsement : a case study of Pepsi and Adidas Hong Kong / by Kevin Chong Kae Bin. - 2009 - 22 p. : ill. ; 30 cm.
Located at Red Spot Room
Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Includes bibliographical references. Level 3 - Oct 08 cohort.
ISBN002206
Celebrities--Hong Kong.
Endorsement in advertising.
Marketing.
659.1