MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01315nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000014937 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206150948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t2009 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
ISBN002206 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
ISBN002206 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201903211045 |
| Level of effort used to assign nonsubject heading access points |
faridah7 |
| Level of effort used to assign subject headings |
201006251616 |
| Level of effort used to assign classification |
faridah7 |
| Level of effort used to assign subject headings |
201006251500 |
| Level of effort used to assign classification |
faridah7 |
| Level of effort used to assign subject headings |
201002111642 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111458 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
GD2009-11 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chong, Kevin Kae Bin. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The effectiveness of reinforcing a brand through celebrity endorsement : |
| Remainder of title |
a case study of Pepsi and Adidas Hong Kong / |
| Statement of responsibility, etc. |
by Kevin Chong Kae Bin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
22 p. : |
| Other physical details |
ill. ; |
| Dimensions |
30 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Located at Red Spot Room |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Level 3 - Oct 08 cohort. |
| 591 ## - |
|---|
| -- |
KBU International College. School of Design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Celebrities |
| Geographic subdivision |
Hong Kong. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Endorsement in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Dissertations, Academic |
| General subdivision |
KBU |
| -- |
Graphic Design. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
KBU International College. |
| Subordinate unit |
School of Design. |
| Form subheading |
Dissertations. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Nottingham Trent University. |
| Form subheading |
Dissertations. |
