Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham.

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Material type: Text

TextPublication details: London : Mcgraw-Hill, 1999.Edition: 3rd edDescription: vii, 539 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 LAN 1999 (Browse shelf(Opens below))	Available		00010066

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Includes bibliographical references.