Essentials of marketing :
Lancaster, Geoffrey.
Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham. - 3rd ed. - London : Mcgraw-Hill, 1999. - vii, 539 p. : ill. ; 25 cm.
Includes bibliographical references.
0077094379
Marketing.
Marketing--Case studies.
Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham. - 3rd ed. - London : Mcgraw-Hill, 1999. - vii, 539 p. : ill. ; 25 cm.
Includes bibliographical references.
0077094379
Marketing.
Marketing--Case studies.