Normal view MARC view ISBD view

Essentials of marketing : (Record no. 1393)

MARC details
000 -LEADER
fixed length control field	00794nam a2200253 a 4500
001 - CONTROL NUMBER
control field	vtls000001417
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206111400.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211t1999 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0077094379
035 ## - SYSTEM CONTROL NUMBER
System control number	0077094379
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201002111734
Level of effort used to assign nonsubject heading access points	VLOAD
Level of effort used to assign subject headings	201002111609
Level of effort used to assign classification	VLOAD
--	201002111403
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.8 LAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Lancaster, Geoffrey.
245 10 - TITLE STATEMENT
Title	Essentials of marketing :
Remainder of title	text and cases /
Statement of responsibility, etc.	Geoff Lancaster, Lester Massingham.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	Mcgraw-Hill,
Date of publication, distribution, etc.	1999.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 539 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Massingham, Lester.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library		658.8 LAN 1999	00010066	03/02/2021	Open Collection