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Marketing research / David A. Aaker, George S. Day.
Material type:
TextSeries: Wiley series in marketingPublication details: New York : Wiley, c1986.Edition: 3rd edDescription: xvi, 677 p. : ill. ; 25 cmISBN: - 0471838756
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.83 MAR 1986 (Browse shelf(Opens below)) | Available | 00005751 |
Total holds: 0
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| 658.83 MAL 2009 Basic marketing research : | 658.83 MAL 2009 Basic marketing research : | 658.83 MAL 2009 Basic marketing research : | 658.83 MAR 1986 Marketing research / | 658.83 MAR 2011 Marketing research / | 658.83 MCD 1999 Contemporary marketing research / | 658.83 MCD 2002 Marketing research : |
Includes bibliographical references and index.