Marketing research /
Aaker, David A.
Marketing research / David A. Aaker, George S. Day. - 3rd ed. - New York : Wiley, c1986. - xvi, 677 p. : ill. ; 25 cm. - Wiley series in marketing. .
Includes bibliographical references and index.
0471838756
Marketing research.
Marketing research / David A. Aaker, George S. Day. - 3rd ed. - New York : Wiley, c1986. - xvi, 677 p. : ill. ; 25 cm. - Wiley series in marketing. .
Includes bibliographical references and index.
0471838756
Marketing research.