Normal view MARC view ISBD view

Marketing research / (Record no. 13767)

MARC details
000 -LEADER
fixed length control field	00802nam a2200253 a 4500
001 - CONTROL NUMBER
control field	vtls000006025
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206145427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211t1986 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471838756
035 ## - SYSTEM CONTROL NUMBER
System control number	0471838756
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201003301042
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201002111747
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111620
Level of effort used to assign classification	VLOAD
--	201002111423
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.83 MAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 10 - TITLE STATEMENT
Title	Marketing research /
Statement of responsibility, etc.	David A. Aaker, George S. Day.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c1986.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 677 p. :
Other physical details	ill. ;
Dimensions	25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Wiley series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Day, George S.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library		658.83 MAR 1986	00005751	03/02/2021	Open Collection